LEADERSHIP
Leadership That Inspires Growth.
At Covet Holding Group, our leadership is driven by integrity, innovation, and a shared commitment to building trusted brands, meaningful partnerships, and lasting value for the communities we serve.
MESSAGE FROM THE CEO
Building More Than Businesses
Welcome to Covet Holding Group.
Our vision has always been bigger than creating successful businesses. We strive to build an ecosystem that brings together trusted brands, meaningful partnerships, and exceptional experiences that positively impact the lives of people and communities we serve.
With more than 15 years of experience as a Senior Customer Service Specialist, I have learned that long-term success begins with listening to people, understanding their needs, and delivering value with integrity. Those principles continue to shape every decision we make as we grow our organization.
Today, Covet Holding Group continues to expand across multiple industries including lifestyle, travel, digital solutions, wellness, philanthropy, and retail. Every brand shares one common purpose—to create value, build trust, and deliver excellence.
As we continue this journey, our commitment remains the same: to innovate responsibly, build meaningful partnerships, and create opportunities that benefit our customers, partners, and communities for years to come.
Thank you for being part of our story.
Ali Bushari
CEO & Founder
OUR PHILOSOPHY
Leading With Purpose
Every decision we make is guided by a clear purpose—to create sustainable growth, meaningful partnerships, and positive impact through responsible leadership.
Our Vision
To grow as a trusted Philippines-based holding group that empowers businesses, inspires innovation, and creates lasting value for people and communities.
Our Mission
We build exceptional brands, cultivate strategic partnerships, and deliver customer-focused experiences through integrity, innovation, and operational excellence.
Core Values
Integrity, Excellence, Innovation, Customer Commitment, Collaboration, and Long-Term Trust guide every decision we make.
Leadership Philosophy
Great leadership begins with serving others, empowering people, embracing innovation, and creating opportunities that positively impact future generations.
OUR LEADERSHIP
Meet The Leadership Team
Experienced professionals united by one vision—building a trusted, innovative, and customer-focused Philippines-based organization.
Leadership
Ali Bushari
CEO & Founder
CEO & Founder of Covet Holding Group with over 15 years of professional experience, including as a Senior Customer Service Specialist.
Covet Holding Group
Building trusted brands for the future.
Leadership
John Mark Tabuena
Chief Operating Officer
Chief Operating Officer with over 15 years of professional experience, including as an Executive Assistant, focused on operational excellence, strategic planning, and organizational efficiency.
Covet Holding Group
Building trusted brands for the future.
AWARDS & RECOGNITION
Excellence Recognized
Our commitment to quality, innovation, and customer satisfaction continues to be recognized through prestigious industry awards.
2022 Achievement
21st Q Asia's Quality Excellence Awards
Best Laboratory Tested Water Refilling Station
Covet Life was honored with the Best Laboratory Tested Water Refilling Station award during the 21st Q Asia's Quality Excellence Awards in 2022. This recognition reflects our commitment to delivering trusted products, maintaining high operational standards, and providing exceptional value to the communities we serve.
CONNECT WITH US
Let's Build the Future Together
Whether you're interested in strategic partnerships, exploring our brands, or connecting with our leadership team, we're always open to meaningful conversations that create lasting value.